
Have you been wondering whether now is the best time to consider buying a new home in Johnston County, NC?
According this recent article published by the National Association of REALTORS®, the stars will align to create the perfect opportunity to snag a new home in mid-October.
A Breath of Fresh Air for Buyers

Imagine a market where there are more homes to choose from, prices are more affordable, and competition is less fierce. Sounds like a dream, right?
In a few short weeks, that’s exactly what you can expect in Johnston County. While it’s not a full-blown buyer’s market just yet (see market type chart below), the improved conditions are like a breath of fresh air for anyone looking to make a move.

According to Realtor.com, the week of October 12th – 18th offers a rare combination of higher inventory, better interst rates, less competition, and lower prices.
Nationally, active listings are expected to be 32.6% higher compared to the beginning of the year. In our local Johnston County real estate market, we’re seeing similar trends, with lower prices, an increase in available homes, robust builder incentives, and more room for negotiation.
Why October Just Might be the Perfect Time to Buy

Less Competition
Homes are taking longer to sell this year, with the U.S. median time on the market surpassing pre-pandemic norms. This gives buyers who choose to take advantage of more inventory to compete with fewer buyers.
In October, homes typically spend two weeks longer on the market than during peak season. This means builders and sellers might be more open to negotiating a great deal for you.
Lower Prices

During this golden week, listing prices drop on average by 3.4% below seasonal peaks. In many cases, home builders like RiverWILD Homes have already reduced prices!
For Johnston County buyers, this presents an excellent chance to save big on homes that suit your needs.
Check out our Current Sales Event for some fantastic deals.
More Price Reductions
October is a peak time for price cuts, with about 5.5% of homes seeing reductions. This year, we’re expecting even more discounted listings, giving you plenty of opportunities to find your dream home at a price you love.
Fresh Listings
View our exceptional homes here!
Despite a slower seller market overall, mid-October consistently brings a surge of fresh listings.
In Johnston County, you can explore new opportunities in new home neighborhoods like Archer’s Park, Ashcroft, Eller Farms, Harvest Meadows, Maggie Way, Marin Woods, O’Neil Overlook, and Riverside.
Don’t forget to checkout our new homes in Harnett County in the Alton Fields new home community.
Fall Home Builder Promos Abound

These 2 weeks in the month of October could be the perfect time to find the home. For a limited time, take advantage of an incredible offer: fixed mortgaged rates as low as 4.99%*!
*Rate promo ONLY applies to RiverWILD Real Estate New Construction listings with use of builder’s preferred lender. Terms and availability subject to change. Some exclusions apply.
Our team is here to support you every step of the way—from selecting your ideal home to celebrating on closing day and beyond. Don’t miss out on this fantastic opportunity to save big on your new home. Call us today at (919) 813-0123 to get started!
The Current Market Challenges
While this October presents a fantastic opportunity, it’s important to remember that the housing market is still facing challenges.
Nationally, home prices have seen a rapid increase since the pandemic, although they’ve recently started to stabilize, and even recede in our local market.
In Johnston County, prices are more favorable than national averages for buyers, but it’s wise to stay informed and work with a trusted real estate agent.
Homeowner’s insurance costs are another concern, with many buyers expecting prices to rise. However, there are ways to navigate these challenges, and our Preferred Lenders can offer valuable advice.
Another challenge smart home buyers anticipate are future increases in local property taxes. We witnessed this in our Johnston County market with the resent reevaluation.
Your RiverWILD REALTOR® will always recommend to avoid being “House Poor“!
Is it Time You Took Action?
With mortgage rates at their lowest in nearly a year and local builders eager to close deals before the end of the year, the week of October 12-18 could be the best time in 2025 to act.
Don’t miss out on this golden opportunity to find your home in Johnston County. Whether you’re a first-time buyer or looking to upgrade, October could be your month.
If you’re curious about how this opportunity fits into your personal situation, let’s chat. Contact a member of our RiverWILD Real Estate team. We are here to guide you through this exciting journey.